While Robinson Meadowbrook is a fairly young company, the Robinson family has been in the farming business since the 1880s. Before forming Robinson Meadowbrook, they were the folks behind Rob-See-Co., JC Robinson and Golden Harvest.

They’re the farmers down the road who love the land and work hard in it. They’re also the people who embrace seed technology and development. They believe in treating their fellow farmers with respect and being good stewards of the land.

Here are a few of the people you’ll meet at Robinson Meadowbrook.


Ed Herlein, General Manager
Ed grew up on a small family Dairy Farm in eastern Iowa. The family farm was sold later by his father; however both of Ed’s sisters live on ground that was a part of the farm. Ed funded his college years at Southern Illinois University by working for Pioneer Hi-bred Int.

After graduation with a BS in Agri-business Economics and minor in Agronomy, Ed worked 13 years for Pioneer in various levels of Production Plant Management. In 1998 he came to The JC Robinson Seed Company where he was responsible for Corn and soybean production and supply. After The JC Robinson Seed Company was sold to Syngenta he worked for Syngenta for 6 years, responsible for North America Corn Operations.

Today, Ed is the General Manager of Robinson Meadowbrook, managing the Operations and people while helping the business grow and improve.

Interesting facts:

  • Ed is married with two children, his son is a Production Agronomist at Syngenta and daughter is very active in the fashion industry
  • During his 29 years in the seed business he took several trips to Hawaii, South America and Europe to oversee, learn and better understand seed production and agriculture in other parts of the world.
  • Currently lives on a small farm, which act as his own little research farm; test plots for yield improvements
  • Enjoys old farm machinery especially 2 cylinder John Deeres

Chad Schuler, Farm Manager
Chad grew up on a farm near Hooper, Nebraska, where his dad and uncle raised seed corn. He graduated with a degree in mechanized systems management from UNL, and he’s been with the Robinson family for 12 years now.

Chad is in charge of day-to-day operations at Robinson Meadowbrook, handling everything from checking markets to organizing the day to prioritizing activities such as spraying, mowing, planting, and more.

Interesting facts:

  • “Farming is in my blood. I love it.”
  • Chad is married to a seventh grade teacher and has two daughters.
  • On weekends, the Schuler family goes out to see the operations, going for rides on the tractor and seeing how Dad spends his days at work.
  • Chad calls himself “an extreme guy.” He’s looking forward to skydiving and bungee jumping sometime in the future.